To present a visually attractive link column, go to layout, click on template then click again on edit links. If you have already set your links, scroll down to New Site URL and instead of typing your link address, just type in the name of the person or organisation. For example instead of typing www.schmucknews.blogspot.com, type in Roy. You may add Blumenthal or not, it's your choice. Then click on save changes and voila!! Please note that the link address will appear below in New Site Name, if it does not, type it in!